Small Scale - Big Impact

Rubia enables women and youth in Mali to pull themselves out of poverty through the sale of bogolan (mud cloth). Rubia supports artists’ livelihoods while preserving the heritage of the Bamanan people. For centuries, mothers passed the knowledge of making mud cloth and the geometric motifs representing the “language” of bogolan to their daughters.

By creating markets for bogolan, we help Malians to provide for their families while bringing Mali’s history and the artist’s story to your home. In doing so, Rubia connects our supporters to West Africa’s rich cultural heritage.

Rubia is an eye into the most treasured aspects of Malian and also Afghanistan cultures. At the core are the strengths and potentials of women and girls who potentially keep cultures alive through the making of mud cloth and embroideries.
— Jill Benezra, Board Member